When you travel, do you just start driving in the direction of your destination hoping for arrival?
When you build a house, do you just start hammering nails into wood and hope for a good outcome?
Of course not. But so many times businesses do use this same type of approach with their marketing efforts. No doubt, that is why so many fail.
That’s why we’ve added some extra legs to our close-to-comprehensive list of services. We call it a marketing strategy. Beyond branding, Nu expression also offers search engine and local search optimization to increase traffic to your site, pay-per-click advertising and email marketing to reach your desired demographic, and copywriting and taglines to make sure you sound as legit as possible once your customers arrive.
Planning and Strategy
Successful companies fall somewhere in the crosshairs of excellent branding and diligent marketing. We know that one, without the other, does not a successful business make. That’s why Nu expression offers both branding and marketing strategies to our clients. To make sure they look good, and everyone knows it.
Every good marketing plan has a strategy. While we can obviously take care of all your marketing needs, from conception to completion, we realize some folks just need a little bit of coaching. However far you choose to go, we’re just happy you chose us to come along for the ride.
Think about your brand name as your personal name, your company’s tagline your own mantra. Just as people know immediately upon meeting you who you are and what you stand for, they should be able to just as easily identify your brand. Not sure what to name your company? That’s OK. We enjoy helping you find your online identity, from the initial naming process to finding a well-suited tagline to integrating into your full branding suite.
Search Optimization
It’s responsible for high ROI’s, and how vendors find you online; we’re sure you’ve heard the buzz about Search Engine Optimization. In its basic form, SEO is the process of driving more, quality traffic to your site via “natural” search results. And by natural we mean paid keywords. Yes, we know how that sounds, but it’s the name of the game. Luckily, we play the game well.
SEO might be the hip name for folks to throw around in industry convos, but we haven’t forgotten about local search. From search engine map listings and premium and local industry directories, to local link building and reputation management, we make sure your business is spoken well of – across the world and in your own back yard.
Sure, pretty pictures and good graphics are important. But don’t give potential clients a reason to pass on your biz by slacking on content. The written word is still important – and so is correct grammar.
Social Media Marketing
Pay-Per-Click Advertising
One of the many ways you can increase your presence online, Pay-Per-Click advertising, or PPC, is (pretty much) as simple as it sounds: Your company only pays the host when your ad is clicked. Sure, there are some finer details with this process. But that’s what we’re here for; leave the details up to us.